Book Promotion Ideas
As important as it is to promote your own work, don’t forget about the rest of the BookTok community. Feature other authors and books on your page and tag them when you post about them cockfighting far cry 6. Author Kelly Vincent featured a book they were reading in this post.
Shelby Leigh is a poet and author who achieved success through TikTok. When she first joined the platform, she had self-published two poetry books. But it was her engaging content about mental health issues that helped her build a following on the app. Although initially nerve-wracking and challenging, she persevered and soon found that her TikTok presence was driving sales for her books. In fact, her bestseller was re-published by Simon & Schuster in July 2022 because of her sales track record. With a third book on the way, Shelby has left her corporate job to pursue writing full-time. Her success on TikTok feels reminiscent of other Instapoets like Rupi Kaur, who began using Instagram to share poems in the early 2010s and went on to commercial stardom.
That’s why you started your account! Encourage people to post reviews on Goodreads and Amazon, share comments with you after they’ve read, and more. Mention anything going on in your book life. Events coming up? Make a video about it like author Anne Abel did.
Watch popular videos from other authors and readers in your genre. Also, look for readers and Booktokers who have reviewed/shared videos about comparative titles. See what formats and tones they use. Get inspired and try to implement their strategies.

Best Book Promotion Ideas
Let’s start with the foundation: the places you’re sending readers to actually learn about—and buy—your book. These landing pages (also called “funnels” by the marketing folks) work behind the scenes to make your book discoverable and desirable. Check out an in-depth resource here on the Pagewheel blog on each of these and how to easily create them:
I don’t mean send out a news update via email to people who have no interest in your “news.” I mean do what you do best and write a short story that will engage the subscriber within seconds. Make a tangent story related to the world you created in your latest fiction novel and have a big button that says “Click to get to know SoAndSo!” Newsletters and drip campaigns don’t have to be dreary. Spice it up with headlines and emojis! Also, don’t neglect your Unsubscribe page either. When a subscriber wants to unsubscribe, make it hard for them to pass up a good deal on your book if they haven’t already purchased a copy. On the unsubscribe page, include a link to purchase the book and say something like, “You have been unsubscribed from my newsletter, but I don’t want you to miss out on the full story of John and Jane. Click now to get a copy sent to your doorstep.” You can also include a special code for 10% off!
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Providing a free book excerpt is an effective book promotion tactic to captivate potential readers and encourage full version purchases. So, Here are a few ways to offer a free excerpt or sample of your book:
Want to really catch readers’ eyes? Make a movie trailer! Help viewers imagine your characters and story with some fun voiceover and eye-catching images. There are many online tools you can use to make a trailer on your own, or you can hire a professional to do a video for you. One tool you can use to make your own is Doodly. With their pre-made doodle video clips, you can quickly make a simple video that shows people and scenes doing various things that go along with your story. Another tool is VideoStudio.
Instagram Book Promotion Ideas
Format: CarouselShare resources that have helped you in your writing journey. This could include books, websites, courses, or tools. Providing these resources can help aspiring writers and shows that you’re supportive of others in the writing community.
Allowing your readers to get to know you better can make you seem more human and relatable. When consumers feel like they can relate to you, they’re more likely to check out your book. Aim to share posts that let your followers learn more about you, such as personal photos. For example, you can share a picture from a vacation. You might also share a photo of you completing a hobby, like baking a cake or taking a hike. While these images may not directly relate to your book, they can reassure your followers there’s a personality behind the author.
Format: PostLet your readers get to know the person behind the book. Share a photo of yourself along with some fun facts, your writing journey, or what inspired you to write your book. This personal touch can make readers feel more connected to your work.
Although we all know that advertising on Instagram allows you to reach your target audience, there’s another way to promote your book without spending much, and it’s collaboration with opinion leaders.

Format: CarouselShare resources that have helped you in your writing journey. This could include books, websites, courses, or tools. Providing these resources can help aspiring writers and shows that you’re supportive of others in the writing community.
Allowing your readers to get to know you better can make you seem more human and relatable. When consumers feel like they can relate to you, they’re more likely to check out your book. Aim to share posts that let your followers learn more about you, such as personal photos. For example, you can share a picture from a vacation. You might also share a photo of you completing a hobby, like baking a cake or taking a hike. While these images may not directly relate to your book, they can reassure your followers there’s a personality behind the author.
Social Media Book Promotion Ideas
Twitter is one of the most potent social media platforms in the world. The social media site is often used as a platform wherein you could share your opinions on specific topics. By starting a Twitter campaign, you could expand your influence as a writer. Remember though that Twitter is a very popular platform, and it could be a bit difficult to make an impact through Twitter. As a rule, you should aim to make your tweets both entertaining, and informative. You should also check the best times to post your tweets.
Social media could be a powerful tool for marketing any product, including a book—your book. The audience is far-reaching, and with a clear understanding of the social media culture, reaching your targeted audience could be effortless.
And with the advent of technology, you can even use multiple social media platforms simultaneously. But before signing up and flooding everyone’s feeds with your posts about your book, you may want to create a strategy or plot your marketing plans so you could keep up and monitor your social media activities.
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